InnoWhite Pro HP35 · Singapore · Tanjong Pagar CBD
InnoWhite Teeth Whitening at Dentalis — Singapore’s Complete Guide
Medically reviewed by Dr Jonathan Liu,
BDS (NUS) · SDC Reg. D21395J · 25+ years experience
Last reviewed: July 2026
The Short Answer
InnoWhite Pro HP35 is a professional in-chair teeth whitening system — made in Singapore, formulated in Germany — used at Dentalis for in-clinic whitening. It uses 35% hydrogen peroxide, activated by the Gen-3 IW-05-C LED unit at 460–490nm, across three timed cycles of 15–20 minutes. The full session takes 45 to 75 minutes and includes the InnoDam gingival protector, shade documentation before and after, and a chairside application of InnoSense post-treatment gel. Teeth whitening is not MediSave or CHAS claimable in Singapore.
At Dentalis, The Dentalis Glow (InnoWhite in-chair session) is $872 inclusive of 9% GST.
At a Glance
InnoWhite Pro HP35 — key specifications
System
InnoWhite Pro HP35
35% Hydrogen Peroxide · Professional in-chair whitening
LED Unit
IW-05-C Gen-3
German-made chipset · 460–490nm blue light · 25,000h lifespan
Protocol
3 cycles × 15–20 min
Total 45–75 min · Single appointment
At Dentalis
From $872 incl. GST
The Dentalis Glow · No consultation surcharge
Post-Treatment
InnoSense Gel
Nano-HA + Potassium Nitrate + Sodium Fluoride · Chairside
MediSave / CHAS
Not claimable
Cosmetic procedure · Some private insurance may cover
The System
What is InnoWhite and who makes it?
InnoWhite is a professional in-office dental whitening system developed by Essential Innovation Pte Ltd, a Singapore company established in 2013 through a strategic business alliance with a partner in Germany. The German collaboration shaped the formulation of the whitening gel — which is why the system is described as made in Singapore, formulated in Germany. It is supplied directly to dental clinics.
The Pro HP35 is the in-chair variant — a single-use kit consisting of a dual-barrel syringe containing 35% hydrogen peroxide gel, a gingival barrier (InnoDam), a post-treatment desensitiser (InnoSense), and application tips. It is for dental professional use only. Dentalis has used this system for in-chair whitening since the clinic opened.
Inside the Kit
What is inside the InnoWhite Pro HP35 system?
The Pro HP35 in-office kit contains four components, each serving a specific clinical function.
InnoDam — Gingival Protector
A light-curing resin applied to the gum tissue before the gel goes on. Applied at 3–4mm coverage on the gingival and 0.5–1mm on the tooth surface, then light-cured to form a complete seal. It prevents the whitening gel from contacting soft tissue throughout all three treatment cycles.
Pro HP35 Dual Barrel Syringe — 35% HP Gel, 2.5ml
Mixed at the tip on dispensing. Potassium Nitrate and Sodium Fluoride are incorporated into the formulation to reduce enamel sensitivity during the active whitening cycles. The photo activator in the gel produces maximum oxidation in the presence of blue light at 460–490nm.
InnoSense Desensitising and Remineralising Gel, 3ml
Applied at the end of the session. Contains Potassium Nitrate, Sodium Fluoride, and nano-Hydroxyapatite (nano-HA) particles. Nano-HA deposits directly into the dentinal tubules — the microscopic channels responsible for transmitting sensitivity signals — physically occluding them and supporting remineralisation of the enamel surface.
Application Tips
Two mixing tips for accurate gel delivery directly to the tooth surface. The dual-barrel syringe ensures the two-component gel is mixed in the correct ratio at the point of application — activation only occurs upon mixing.
The LED Unit
The IW-05-C Gen-3 LED — what makes it different?
The IW-05-C is the third-generation Advanced LED Teeth Whitening Light Unit used with the InnoWhite Pro HP35 system. It uses a German-made LED chipset with a rated lifespan of 25,000 hours — and critically, its six built-in LED bulbs are designed to maintain consistent wavelength output across that entire lifespan. Wavelength consistency matters because the photo activator in the Pro HP35 gel requires light at 460–490nm (blue spectrum) to trigger maximum oxidation of the chromogen compounds in the enamel. A lamp that drifts in output over time produces inconsistent activation.
The unit is lightweight, wheel-based for clinical mobility, and operates via a soft-touch panel with light intensity control — no control card required.
Unlike high-intensity systems such as Philips Zoom WhiteSpeed, the IW-05-C is not designed to generate heat as part of its activation mechanism. High-intensity blue-light systems have been associated in some studies with greater pulpal temperature rise, which may contribute to post-whitening sensitivity alongside chemical penetration and individual susceptibility.1 The IW-05-C is calibrated for effective photo-activation at controlled intensity.
IW-05-C Gen-3 at a glance
- →German-made LED chipset
- →25,000-hour lamp lifespan
- →6 built-in LED bulbs
- →460–490nm blue spectrum
- →Consistent wavelength across lifespan
- →Soft-touch panel, light intensity control
- →Wheel-based mobility, no control card
Step by Step
What happens during an InnoWhite session at Dentalis?
Every InnoWhite session at Dentalis follows the clinical protocol specified in the InnoWhite Pro HP35 instruction manual.
Before the session begins
The current tooth shade is recorded using a standardised VITA shade guide — this documents the baseline before any gel is applied. A clinical examination confirms suitability. If your last professional scaling and polishing was done more than a month ago, the dentist may recommend completing one first.
InnoDam application
A lip retractor keeps the lips and cheeks clear. InnoDam gingival protector is applied across the gum tissue, light-cured, then inspected to confirm a complete seal. No pinkish gingival should be visible before the gel goes on.
First gel cycle
The Pro HP35 dual-barrel syringe is attached with a mixing tip. The gel is applied 1–2mm thick across the tooth surfaces. The patient is positioned at approximately 45° — this allows comfortable swallowing throughout. The IW-05-C LED unit activates the gel for 15–20 minutes.
Cycle repeat × 3
At the end of each cycle, the gel is removed by suction — not rinsed — and a fresh layer applied. This is repeated for three cycles. Maximum total treatment time is 60 minutes of active gel application. If any sensitivity is experienced, Dr Jonathan Liu adjusts the cycle time or intervals accordingly.
Final removal and InnoSense
After the third cycle, the gel is removed by suction then rinsed with water. InnoDam is removed. The patient rinses with warm water. Tooth shade is recorded against the pre-treatment baseline. InnoSense is then applied to the teeth and gum area chairside for approximately 10 minutes.
Post-Treatment
InnoSense — what is in the post-treatment gel?
InnoSense is the InnoWhite-branded desensitising and remineralising gel applied at the end of every in-chair session at Dentalis. It contains three active components.
Potassium Nitrate
Reduces dentinal sensitivity by blocking the nerve response pathway in the dentinal tubules — depolarising the nerve endings that transmit the sensitivity signal to the pulp. A well-established desensitising agent with a strong clinical evidence base.2
Sodium Fluoride
Supports enamel remineralisation in the post-treatment window when the enamel surface is more receptive to mineral uptake. Fluoride stabilises the enamel crystal structure and reduces permeability in the hours following whitening.
Nano-Hydroxyapatite (nano-HA)
Physically deposits into the dentinal tubules, occluding the channels that transmit sensitivity signals. Nano-HA is the mineral constituent of natural enamel and dentine — delivered at nanoscale, it provides direct tubule occlusion rather than relying solely on nerve desensitisation.2
Note: InnoSense is applied chairside for 10 minutes at Dentalis and is included in the price of every in-chair whitening session. It is not a take-home product.
System Comparison
InnoWhite vs Zoom vs Pola Office — how the systems differ
Professional whitening systems differ in peroxide concentration, activation method, and what follows the whitening cycles. InnoWhite, Zoom, and Pola Office all operate at clinical-grade concentrations — the differences are in how the gel is activated and what the post-treatment protocol involves.
| InnoWhite Pro HP35 Used at Dentalis |
Philips Zoom WhiteSpeed | Pola Office+ | |
|---|---|---|---|
| HP concentration | 35% | 25% | 35% |
| Activation | Low-intensity blue LED (460–490nm) | High-intensity blue LED for rapid, maximum results | Chemical — no light required |
| Gel cycles | 3 × 15–20 min | 3 × 15 min | 1 × 30 min |
| Post-treatment | InnoSense (nano-HA + KNO₃ + NaF) | Optional desensitiser | KNO₃ incorporated in gel |
| Thermal load | Low-heat LED design | High-intensity lamp associated with greater thermal load in some studies1 | No light; no thermal effect |
| Manufacturer | Essential Innovation Pte Ltd (Singapore) | Philips Oral Healthcare (USA) | SDI (Australia) |
Singapore market prices range from $299 to $1,500+ depending on system, clinic, and inclusions. All in-clinic whitening systems must be applied by a Singapore Dental Council-registered dentist under HSA Health Products Act guidelines.
At Dentalis
InnoWhite teeth whitening at Dentalis — options and pricing
Dentalis offers three in-chair whitening options, all using the InnoWhite Pro HP35 system. The difference between them is what precedes the whitening session.
The Dentalis Glow
$872 incl. GST
In-chair InnoWhite Pro HP35 session. Full InnoDam application, three gel cycles, IW-05-C LED activation throughout, chairside InnoSense post-treatment, pre- and post-shade documentation. No consultation surcharge. 45–75 minutes.
The Dentalis Ritual
$1,008.25 incl. GST
Everything in The Dentalis Glow, plus professional ultrasonic scaling and polishing. Combined 90-minute appointment. Recommended when a professional clean has not been done within the previous month.
The Dentalis Ritual+
$1,131.42 incl. GST
Everything in The Dentalis Glow, plus Guided Biofilm Therapy (EMS AIRFLOW). GBT removes the dental biofilm layer more thoroughly than conventional scaling and polishing, which may improve gel contact uniformity. Combined 90-minute appointment.
Please note: If your last professional scaling and polishing was done more than a month ago, your dentist may recommend completing one before whitening. Whitening gel works best on a clean enamel surface — biofilm and surface deposits reduce gel contact and may affect the evenness of results.
All prices inclusive of 9% GST. Subject to clinical assessment. Whitening is not MediSave or CHAS claimable.
After Your Session
Aftercare — the 24-hour window
In the 24 hours following an InnoWhite session, the enamel pellicle is temporarily disrupted. During this period, the tooth surface is more susceptible to re-staining. Avoid coffee, tea, red wine, dark sauces, cola, and tobacco. Stick to water, plain foods, and white or neutral-coloured meals. Rinse with water after anything that may stain.
Beyond 24 hours, maintain results with regular professional cleaning. At Dentalis, Guided Biofilm Therapy every six months removes the biofilm layer that accumulates chromogens over time — extending the interval before a top-up session is needed. Re-whitening is generally appropriate every 12 to 24 months, assessed at consultation.
“What convinced me was what patients consistently said after: minimal sensitivity, comfortable throughout, and results they could see. That comes from a system that is engineered end-to-end, not just a gel.”
Dr Jonathan Liu · BDS (NUS) · SDC D21395J · Principal Dentist, Dentalis · 25+ Years
Common Questions
Frequently asked questions — InnoWhite Singapore
InnoWhite Pro HP35 is a professional in-office whitening system made in Singapore, formulated in Germany by Essential Innovation Pte Ltd. It uses 35% hydrogen peroxide gel, activated by the IW-05-C Gen-3 LED unit at 460–490nm, across three cycles of 15–20 minutes per session. It is for dental professional use only.
Dentalis in Tanjong Pagar uses InnoWhite Pro HP35 for all in-chair whitening sessions. A small number of other Singapore dental clinics also use the InnoWhite system, though it may be offered under different names.
At Dentalis, The Dentalis Glow (InnoWhite in-chair session) is $872 inclusive of 9% GST. The Dentalis Ritual (InnoWhite + professional ultrasonic cleaning) is $1,008.25 incl. GST. The Dentalis Ritual+ (InnoWhite + GBT) is $1,131.42 incl. GST. All prices correct July 2026.
Three cycles of 15–20 minutes each, with fresh gel applied after each cycle is removed by suction. Maximum total gel application time is 60 minutes. Overall session time at Dentalis is 45–75 minutes including preparation, shade documentation, and InnoSense post-treatment.
Nano-Hydroxyapatite (nano-HA) is the mineral constituent of natural enamel and dentine, delivered in particle form. At nanoscale it deposits directly into the dentinal tubules after whitening, physically occluding the channels that transmit sensitivity signals.2 InnoSense also contains Potassium Nitrate and Sodium Fluoride for nerve desensitisation and enamel remineralisation respectively.
The InnoWhite system is manufactured by Essential Innovation Pte Ltd, a Singapore company established in 2013. The gel formulation was developed in partnership with a German collaborator — made in Singapore, formulated in Germany.
InnoDam is the InnoWhite-branded gingival protector — a light-curing resin applied to the gum tissue before whitening begins. It seals the gum and neighbouring tooth surfaces so the whitening gel contacts only the enamel during all three treatment cycles.
No. Teeth whitening is classified as a cosmetic dental procedure in Singapore and is excluded from MediSave and CHAS regardless of the system or clinic. Some corporate and international insurance plans may include partial reimbursement — verify directly with your insurer before booking.
Tanjong Pagar · Singapore CBD
Book your InnoWhite assessment at Dentalis
Assessed by Dr Jonathan Liu (SDC D21395J). Transparent pricing. No obligation.
From $872 incl. GST · Mon–Fri 9am–6pm · Sat 9am–1pm
Clinical Sources
References
Clinical claims in this guide are drawn from the following peer-reviewed sources and regulatory guidance.
- Moura BS et al. — Clinical comparison of whitening efficacy and tooth sensitivity of different concentrations of hydrogen peroxide photoactivated with violet or blue LEDs. Lasers in Medical Science, 2024. PMID 39060473. Cited for LED photo-activation mechanism and clinical comparison of blue LED + 35% HP whitening protocols, directly relevant to the IW-05-C system and InnoWhite Pro HP35 gel activation.
- Epple M, Meyer F, Enax J — Clinical Evidence of Biomimetic Hydroxyapatite in Oral Care Products for Reducing Dentin Hypersensitivity: An Updated Systematic Review and Meta-Analysis. Journal of Dentistry, 2023. PMC9844412. Cited for nano-HA particle mechanism of dentinal tubule occlusion and evidence for hypersensitivity reduction, relevant to the InnoSense post-treatment gel.
- Health Sciences Authority Singapore — Guidance on hydrogen peroxide limits in consumer whitening products. Cited for the 0.1% HP consumer limit and regulatory context for professional-only use of higher concentrations under SDC-registered dentist supervision.
- Singapore Dental Council — Regulatory framework for dental whitening procedures in Singapore.
In This Cluster
More teeth whitening guides from Dentalis
Parent Pillar
Teeth Whitening in Singapore — 2026 Complete Guide
Systems, regulation, suitability, sensitivity, and what to expect.
Cost Cluster
Teeth Whitening Cost in Singapore — 2026 Price Guide
Full market price breakdown across all systems and tiers.
Sensitivity Cluster
Whitening for Sensitive Teeth
Options and clinical approach for sensitivity-prone patients.
Book Now
Teeth Whitening at Dentalis
Book an assessment with Dr Jonathan Liu at 52 Craig Rd, Tanjong Pagar.
Author & Clinical Review
BDS (National University of Singapore) · SDC Registration D21395J · 25+ years clinical experience · Principal Dentist, Dentalis
Written by: Dentalis Clinical Editorial Team. Medical review: Dr Jonathan Liu — 10,000+ patients treated, practising since 1999. Product information sourced from Essential Innovation Pte Ltd (inno-white.com) and the InnoWhite Pro HP35 instruction manual (Version 5.1, 09/2022). Clinical claims cited against peer-reviewed literature. Last reviewed: July 2026. Next scheduled review: January 2027.
Recipient of three global awards in 2026: APAC Insider Singapore Business Awards (Best Boutique Dental Practice; Patient Care Excellence) and Business Circle Awards (Best Boutique Aesthetic & Restorative Dental Practice). Rated 5.0 from 136 Google reviews. Dentalis is a CHAS-enrolled clinic at 52 Craig Rd, Tanjong Pagar, Singapore 089690. Maxwell MRT (TE18, Exit 3) · Tanjong Pagar MRT (EW15) · Outram Park MRT (EW16/NE3).
This guide is for informational purposes only and does not constitute clinical advice or a treatment quote. InnoWhite Pro HP35 specifications are sourced from manufacturer documentation and are subject to change. Pricing correct as at July 2026 and subject to change. Suitability confirmed only after in-person clinical assessment. Published July 2026.
